Summary for website planning, not legal advice. Always check the current DHA circulars and get approval from your medical director.
Words and claims to remove from your website
| Avoid | Write instead |
|---|---|
| "The best aesthetic clinic in Dubai" | "An aesthetic clinic in Jumeirah led by Dr. X, DHA-licensed dermatologist" |
| "100% safe", "no side effects" | "Possible side effects include … Your doctor will discuss them at consultation." |
| "Guaranteed results" | "Results vary between patients. Most see … after … sessions." |
| "Painless" | "Most patients describe mild discomfort; numbing cream is used." |
Before and after images
- Written consent from each patient, stored with the image.
- No retouching, filters or lighting changes between before and after.
- Same angle and conditions, with the treatment and number of sessions stated.
Clinic website checklist
- Facility licence details in the footer.
- Each doctor's name, specialty and DHA licence number.
- Treatment pages that explain risks and recovery.
- Prices shown as ranges with what is included.
- Arabic version for patient-facing content.
Rebuilding a clinic website?
We write treatment pages around DHA guidance and build EN + AR booking flows.
See clinic websitesFAQ
Which claims are banned on clinic websites in Dubai?
The DHA circular from August 2025 lists claims such as "best", "safest", "100%", "guaranteed" and "no side effects" as not allowed in healthcare advertising.
Can I show before and after photos?
Only with the patient's written consent, and images must not be edited or retouched. In 2026 Dubai authorities announced disciplinary action against clinics posting edited images.
Do these rules apply to my website or only to social media?
They apply to healthcare advertising in general, which includes your website, social media and influencer content.