This guide summarises public DLD information for website planning. It is not legal advice; confirm current requirements with the Dubai Land Department or your compliance officer.
The website checklist
| Item | Where on the site | Why |
|---|---|---|
| Trakheesi advertising permit number | Every listing page and listing card | Required for each advertised property |
| Madmoun QR code | Every listing page | Lets buyers verify the advert (DLD, since April 2023) |
| Brokerage name and ORN | Footer and contact page | Identifies the licensed brokerage |
| Agent name and BRN | Agent profiles and listing contact box | Identifies the licensed broker |
| Accurate price, size and status | Listing page | Misleading adverts breach advertising rules |
| Removal of sold or expired listings | Listings feed | Permits are tied to live, valid listings |
How to build it into your listing template
- Make permit number and QR image required fields in your CRM or feed, so a listing cannot publish without them.
- Show both above the fold on mobile, next to price, not hidden in a tab.
- Add the permit number to the listing's structured data as an identifier, so search engines can read it.
- Expire listings automatically when the permit expires or the property is sold.
Common mistakes we see on Dubai broker sites
- Permit shown on portal listings but missing on the brokerage's own site.
- Old off-plan launches still live years after sell-out.
- Agent pages with no BRN.
- One generic QR in the footer instead of one per listing.
In our audit of Dubai brokerage websites, few homepages mentioned Trakheesi permits or agent BRNs at all.
Want listing templates that cannot publish without a permit?
Our real estate websites have the permit and QR fields built in.
See real estate websitesFAQ
What is a Trakheesi permit?
Trakheesi is the Dubai Land Department and RERA system that issues permits for real estate activities, including advertising permits. Every property advert in Dubai, in print, on portals, on social media or on your own website, needs a valid Trakheesi advertising permit number.
What is the Madmoun QR code?
Madmoun is the DLD verification service launched in April 2023. Each permitted advert carries a QR code that lets buyers check that the listing, broker and permit are genuine.
Do I need a permit for a listing on my own website?
Yes. The rules apply to all advertising channels, including a brokerage's own website. Listings without a valid permit can lead to fines for the brokerage.
Does this apply in Abu Dhabi or Sharjah?
No. Trakheesi and Madmoun are Dubai systems. Abu Dhabi (ADREC) and Sharjah have their own regulators and rules.