Am I really getting no enquiries, or is my tracking broken?
Check this first. Many UAE websites receive enquiries that nobody counts: WhatsApp chats that start from the site, calls from a tapped phone number, form emails landing in spam, or a form that silently stopped working after an update. Before changing anything:
- Send a test enquiry through every form and check where it arrives.
- Track clicks on WhatsApp, phone and email links as key events in your analytics.
- Use a different pre-filled WhatsApp message per page so you see where chats come from (see WhatsApp on your website).
- Ask new customers how they found you, and write it down.
Is my website attracting the right visitors?
Traffic is not the same as demand. Look at where visitors come from and what they searched for. Common mismatches in the UAE: blog posts that rank worldwide but bring readers who will never buy in Dubai, ads targeting the whole country when you serve only one emirate, or traffic from bots and spam referrers. If most visits land on one off-topic article, the website may be fine and the traffic simply irrelevant. Focus content on services, areas and questions your actual buyers have.
Do visitors understand what I offer within five seconds?
A visitor on a phone decides quickly whether to stay. The top of each page should say what you do, for whom and where, followed by one clear next step. "Innovative solutions for tomorrow" says nothing; "Dental implants in Jumeirah, consultation within 48 hours" says everything. Show prices or a price range if you can, or explain how pricing works. Unclear pricing is one of the biggest reasons people leave without asking. Our website redesign work usually starts here, not with colours.
| Symptom | Likely cause | First fix |
|---|---|---|
| Visitors leave the homepage quickly | Vague headline, no clear offer | Rewrite the first screen: what, for whom, where |
| People read services but do not contact you | No visible next step | WhatsApp button and CTA on every service page |
| Form started but not sent | Too many fields, required phone and budget | Cut to name, contact and message |
| High mobile bounce | Slow loading, layout jumps | Compress images, remove heavy scripts |
| Enquiries but poor quality | Offer and audience unclear | Name your price range and service area |
Is it easy to contact me on WhatsApp?
In the UAE, many customers would rather send a WhatsApp message than fill in a form or call. In our study of 92 Dubai brokerage websites, 57% link to WhatsApp, which means 43% make customers work harder than necessary. The button should be visible on every page, in the header and as a floating button on mobile, with a pre-filled message and your reply hours next to it. Keep a short form as the alternative: name, phone or email, message. Every extra required field costs enquiries.
Which trust signals do UAE customers look for?
The UAE market has many new companies and, unfortunately, scams, so visitors check before they write. Show:
- Your trade licence details and a real address, ideally linked to your Google Business Profile.
- Regulatory numbers where relevant: BRN, ORN and permit details for brokers, DHA licence information for clinics.
- Real photos of your team and office instead of stock images.
- Genuine reviews with names, and examples of work or results.
- Clear legal pages (privacy policy, terms); see UAE website legal requirements.
- Arabic or other languages your customers speak (see Arabic-English websites).
Is my website too slow on mobile?
Google's Core Web Vitals give clear targets: a page should show its main content within 2.5 seconds (Largest Contentful Paint), respond to taps within 200 milliseconds (Interaction to Next Paint) and not jump around while loading (Cumulative Layout Shift of 0.1 or less), measured across 75% of visits, as explained on web.dev. Heavy sliders, uncompressed photos, chat widgets and tracking scripts are the usual culprits. Test your key pages in PageSpeed Insights on mobile, not on your office Wi-Fi.
If you are not sure where your site loses people, EmirateSites can review it as part of a free concept and show you what we would change first.
Turn visits into enquiries
Send us your website address. Within 48 hours you get a free concept for a clearer, faster homepage with WhatsApp and tracking built in, plus a fixed AED price.
Get my free conceptFAQ
What is a normal enquiry rate for a business website?
It varies too much by industry, price point and traffic source to give one honest number. Compare your own pages and channels against each other over time instead: if one landing page converts three times better than another, that tells you more than any benchmark.
Should I remove the contact form and only use WhatsApp?
No. Keep both. Many UAE customers prefer WhatsApp, but some, often corporate buyers or overseas clients, prefer email or a form. Offer WhatsApp first and a short form as the alternative.
Can bad traffic be the reason I get no enquiries?
Yes. If visitors come from countries you do not serve, from irrelevant keywords or from bots, no website will convert them. Check where traffic comes from and which search terms bring it before redesigning anything.
How quickly can conversion fixes show results?
Changes such as a visible WhatsApp button, a clearer headline or a shorter form can show an effect within a few weeks, as long as you have enough traffic to measure and tracking is set up correctly.